Tag: Analytics and Insights
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10 Must-Have Features When Choosing the Right Customer Data Platform (CDP)
When selecting a Customer Data Platform (CDP), you should consider the following key features to ensure it aligns with your organization’s needs: 1. Data Integration Capabilities 2. Identity Resolution 3. Data Management 4. Segmentation and Audience Building 5. Analytics and Insights 6. Activation and Orchestration 7. Security and Privacy 8. Ease of Use 9. Vendor…