Tag: Real-Time Segmentation
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Unlocking Customer Personalization: A Practical Guide to Implementing Salesforce Data Cloud with Marketing Cloud
Playbook for Implementing Salesforce Data Cloud with Marketing Cloud This playbook provides a step-by-step guide to integrating Salesforce Data Cloud (formerly Customer Data Platform) with Salesforce Marketing Cloud (SFMC), ensuring data unification, real-time segmentation, and personalized marketing engagement. 1. Understand the Business Goals 2. Set Up Data Cloud a. Configure Data Ingestion b. Data Mapping…